The Metrics Series continues over at the Boxxet blog with…

1. The lesson behind losing 3/4 of interested users

Of the people who came to our front door, 40% signed up and 60% returned when we emailed them. That means 76% of the people who stop by to a closed beta did not immediately return to see Boxxet when we let them in.

2. A rant about Alexa and the scrooge of bad data

Bad data is more than an inconvenience, it can be downright hurtful to a business. Great web sites may be shut out of advertising, business deals may never happen because a company did not pass a fictional Alexa test, potential employees may choose not to join a company b/c of its Alexa numbers, adversaries may aim their resources at the wrong competitors.