When I talk to fellow entrepreneurs about sales success and sales failures, I generally focus on the evolution of the sales process and personnel. Well, Mark Suster, a VC and very good blogger, lays out my view almost exactly in his latest post on Startup Sales.

Read the whole thing, but here are his bulleted recommendations:

1. Start by selling, yourself
2. Next you need to hire “evangelical” sales people
3. Don’t bring in the big guns yet
4. Do many sales meetings together
5. Don’t confuse your early sales success with a scalable sales process