Many people have asked me what it is like to do a startup again.  It feels pretty different this time around.

The difference it has little to do with the marketplace or timing. (There is an agrument about whether it is a bad or good time to start a company; I will defer that argument to others). From my view, the challenges to a startup are huge no matter when you start; they just happened to be different. With Biz360, it was educating a market and getting people to spend money when no one would. With Boxxet, I expect it to be getting about all the noise that is currently in the industry. 

So I expect challenges and I expect them to be different. Therefore, challenges aside, I was surprised that the level of stress and excitement to be pretty different. Call it experience or whatever, I have not experience the same level of stress that I did in previous businesses.

I expect progress. I expect setbacks. I know when it is time to worry about financials, bank accounts and incorporation. I know that both positive and negative feedback need to be taken in perspective. I expect some days where life will suck. But it is much harder to get me worked up anymore. I guess I’m confident in our ability to make decisions, make progress and understand mistakes.

So it feels different: easier in most ways, less intense in others. I hope it is wisdom and not boredom that is creeping up on me.